Digital Technology Theory

Ensure you understand the following -

1. Media Convergence
2. Proliferation of Media
3. The Long Tail
4. Web 2.0
5. Media Prosumers

Please research the following theorists ...

1. David Gauntlett - The Prosumer
2. Andrew Keen - The Prosumer creates amateurs
3. Chris Anderson - The long tail
4. David Chandler - Online genre proliferation
5. Henry Jenkins - blurred global boundaries, multiple communities
6. Michael Wesch - Youtube as a cultural phenomenon