Andrew Goodwin's theory is a useful starting point (and will be a useful framework for evaluating your own music videos during the process and at the end too):
Andrew Goodwin writing in ‘Dancing in the Distraction Factory’ (Routledge 1992)
1. Music videos demonstrate genre characteristics(e.g. stage performance in metal video, dance routine for boy/girl band).
2. There is a relationship between lyrics and visuals
(either illustrative, amplifying, contradicting).
3. There is a relationship between music and visuals
(either illustrative, amplifying, contradicting).
4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
5. There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.
6. There is often intertextualreference(to films, TV programmes, other music videos etc).
Check out this powerpoint from Slideshare, which goes into detail about how you might analyse narrative in a music video.
Or, even better, check out Slideshare for yourselves - there are tons of useful materials saved on here!
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