Film trailer brief: A guide to the marketing of films

Check out this really useful website for a guide to the marketing of films - including trailers:
http://www.launchingfilms.tv/marketing.php

You can also click here for a powerpoint I found on Slideshare - taking you through the marketing of Inception. You should also check out the case study of Cloverfield in the Media Magazine which is kept in the Media Suite.

Check out Slideshare for yourselves - you will find lots of useful materials!